> ## Documentation Index
> Fetch the complete documentation index at: https://v1.docs.meetsquad.ai/llms.txt
> Use this file to discover all available pages before exploring further.
# Google Analytics
> Connect web and app analytics to inform your product strategy
**Category**: Analytics
## Overview
The Google Analytics integration brings web and app analytics data into Squad, helping product teams make data-driven roadmap decisions. By connecting traffic patterns, conversion metrics, and user behavior data with your product feedback, you gain a more complete picture of how users interact with your product. This context helps you prioritize solutions based on real usage data rather than assumptions.
## Benefits
**Traffic and conversion insights:** Surface key traffic trends and conversion metrics alongside your roadmap, so you can prioritize features that drive business outcomes.
**User flow analysis:** Understand how users navigate your product and identify drop-off points that should inform your roadmap priorities.
**Goal tracking correlated with feedback:** Correlate Google Analytics goal completions with user feedback to see how product changes impact both satisfaction and business metrics.
This integration is **coming soon**. Google Analytics will be available to connect in a future update. Stay tuned to our [changelog](/changelog) for announcements.
## Common use cases
1. **Conversion funnel analysis**: Identify where users drop off in key funnels and prioritize roadmap solutions that address the highest-impact conversion barriers.
2. **User behavior tracking**: Use behavioral data to validate feedback themes and understand which product areas receive the most engagement.
3. **Feature impact measurement**: Measure how shipped features affect key analytics metrics, closing the loop between roadmap execution and business results.
In the meantime, you can import analytics data manually using Squad's paste import feature on the [Insights](/features/insights) page.